As a digital marketer, you aim to help business owners increase their web traffic and to increase your own revenue. Of course, one crucial part of this includes boosting the business’s search engine rankings, which improve by website optimization. In this entrepreneurial business, you need to have several go-to tools on hand, so you can get to work helping your clients as soon as they hire you.
Increase Productivity in Your Remote Business
I know a guy who likes DIY projects for his home. The finished product always turns out great… but it takes him forever to complete it. Why?
It’s typical for DIYers to make multiple trips to the hardware store over the course of their project. But this guy has a habit of forgetting to pick up the right tools he needs to work on his latest creation. No sooner does he get back home to his work than he realizes he’s got to make another trip to the store.
Having a set of good tools helps you get services started for clients sooner rather than later. You need tools to help you improve web design, optimize on-page SEO, understand how your changes work in the client’s favor, and understand analytics.
Tools help you work more efficiently as well as give you a better understanding of the results of your work. I’ve put together a list of the types of tools you ought to look for as a digital marketer.
5 Essential Tools You Need for a Digital Marketing Business
For your digital ad business, familiarize yourself with these types of tools:
1. Audit Tools
Running thorough audits and competitive analyses helps you understand how a client compares with their competition. You must discover their disadvantages, so you can provide solutions. With the detailed work required for this step, you need some tools to help you complete it.
Google Business offers a suite of tools to observe analytics and monitor rankings. Your client can have continued access to the analytics dashboard as well. You can also use Website Grader to measure several aspects of a website’s performance. Try using Built With to look up the technology behind companies’ websites and plugins. Help a client figure out if they need to add to their technology stack, or if they have some elements they’d be better off without.
Since many users view websites on their mobile devices, check mobile site speed with Think With Google.
By the way, offer a free audit to boost your qualified leads. That provides incentive for leads to contact you, and you can show them the reliability of your services.
2. Web Design
Templates for web design help you answer your clients’ needs faster. Once you figure out the setups that work well for your clients, you can use something similar and modify it as needed. I love using WordPress to build sites. It’s got great website building and excellent hosting services. Plus, it’s easy for business owners to manage on a regular basis. Another option is Wix, which provides similar benefits and has plenty of options for web design. If you need a free tool for creating images and graphics, try Canva as an option.
3. Keyword Planning
Targeting the right keywords applies to more than on-page SEO. Keywords must be used throughout the website building process—and the ongoing marketing strategies. Certainly, a client needs to sprinkle keywords throughout their copy, but keywords should find a place in other places like title tags, coding, photos, meta descriptions, and the domain name.
4. On-Page SEO
One of the best ways to strengthen optimization is by including a regular blog on a website. Use a tool like Semrush’s SEO Writing Assistant to help you plan and execute keywords, readability, tone, and the average length of the posts. aioseo also helps the blog owner manage internal links and analyze text and headlines.
5. Search Engine Results Pages (SERPs)
Increasing rankings is one of your most crucial goals when working with clients on their marketing strategies. Again, Google Business’s suite comes in with a win in this lane. You can use the analytics tools in tandem with tools like SEMrush and Ahrefs, which are excellent rank tracker tools. You want to be able to see an overview of search engine rankings. With Ahrefs, you can look at a website’s visibility percentage, average position (as well as position changes), and traffic.
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