I hope you’ve gotten a chance to enjoy the holiday season so far. All the festivities make it a great time to add a special element to marketing efforts. If you haven’t already, you can give your campaigns a warm, holiday feel and get a tidy boost to your revenue. You don’t want to wait until the last minute, but you still have time to create a great holiday-themed marketing campaign and get a boost in conversions as a result.
Drawing on the Benefits of Holiday Marketing Campaigns
Recently, we talked about the benefits of using the holidays as a natural way to promote your remote business to clients and why they work so well. While deadlines have natural reminders built into the calendar and users already prepare to look for specials, you have a prime opportunity to build your sales.
People already look for deals, so don’t miss the chance to get the word out about promotions and expand your audience. I even spent time looking for specials on products I’ve had my eye on for a while, and I saved on the sliced prices of several items I wanted. I learned more about some amazing products and companies because of their targeted holiday promotions. Imagine how far your campaigns can reach by jumping into the seasonal opportunity.
But you won’t be the only one taking advantage of holiday promotions. You need to have a plan to target warm leads—before your competitors reach them.
You still have time to establish a marketing plan for the holidays that gains you new clients and gets current clients to take another step on the ladder. Lead your business into the new year by hiking your revenue up through the holidays. Here’s a step-by-step plan to get you on the right track.
6 Steps to A Great Holiday Marketing Campaign
If you want to see your sales stats soar through the holidays, start here:
1. Establish Goals
At the end of your promotion campaign, you need to know if you met your goals. Base your goals on SMART goals—that is, make them specific, measurable, attainable, relevant, and time-bound. Of course, you may consider the time-bound aspect as built-in, since you are creating a holiday campaign. But make sure you stick to your deadlines.
Determine what you want to achieve with the campaign. Do you want to generate leads? Do you want to reach more of your target audience? Set a clear goal by writing out a purpose statement for your campaign, such as: I want 10 warm leads for social media marketing by December 31st.
Putting it into words helps you define your goals and have a concrete measuring stick as you work to meet them. Use this technique for your own campaigns and as you work with clients to create holiday campaigns, like this: Gain 100 prospects through the company email list by January 1st.
Notice the measurable nature of these goals. We focus on a number, a topic, or a product, and we have an end date.
After the deadline, evaluate your performance based on the goal and see if your campaign measured up. Brainstorm ways you can improve upon it in the future. You can also take your results and decide how that will fuel your next goal.
2. Choose a Theme
During your campaign, all of your marketing channels should reflect your promotion. Make ads, social media posts, and anything else resound with the offers and theme of your campaign. You have a specific message, and the audience needs to know about it.
Choose a theme for the campaign that reflects your business. Add a little holiday sparkle to grab the attention of your target audience. For instance, you could talk about how businesses can “wrap up” their year by onboarding your digital marketing services. Talk about how clients can prepare to start the new year with renewed goals and how to make them happen. If you work on a campaign for your client that sells home appliances, think about humorous approaches to selling Christmas gifts or making easy party cleanup.
Whatever you decide, make it specific to the audience. Choose a theme that won’t blend in with your competition and that won’t land in a forgettable place among the splatter of other holiday ads.
3. Create an Offer
Create an offer to meet a need for the audience. For your clients running retail businesses, think about the hectic schedules of the holidays. Offer them something that makes managing a business easier. For client campaigns, target the needs of their ideal customers.
While you could stick to creating offers that sell an actual product or service, don’t forget that promotion can also apply to content like ebooks, webinars, free templates, online courses, and other tools your audience finds useful. These promotions create leads and build trust with your audience. If you already have content like this created, pull it out as an incentive to your audience.
4. Design a Landing Page
Create a welcoming, convincing page of content where prospects land after clicking your link. Capture their interest and give them the information they need to make an informed decision. Don’t get too wordy—stay concise and offer visuals. Show the benefits of your offer and why the user should take the opportunity before time runs out.
P.S. Don’t forget to collect user information, so you can add them to a list of leads. Include a digital form for users to fill out before they have access to any free incentives.
Before you make a huge push to your audience, walk through all the steps of your live campaign to make sure each aspect functions as it should. Then, drive traffic to your landing page. Use all avenues of promotion that you have. Then, hold on! It’s going to be a wild ride.
6. Keep Track
Keep track of your campaign’s performance throughout its run. At the end, explore the effectiveness it had on business growth. Did you meet your goals? Identify strong points and weaknesses that affected statistics throughout the course of the promotion. Where did you see the most clicks? Where did the leads get connected to your landing page? Use all of this information to inform your next campaign.
If you need more ideas for your holiday campaign or if you want to know how you can take these ideas and make them work for your business, get in touch with us. If you want more tips about how to build a recession-proof, automated business, check out our FREE, 15-minute training and start generating at least $8K per month in weeks.